How to Use Follow-Ups to Supercharge Your Event Marketing Strategy
A successful event marketing strategy doesn’t end when the event does. Many businesses make the mistake of treating their events as standalone experiences—focusing heavily on pre-event promotions and on-site execution, only to neglect one of the most valuable post-event opportunities: the follow-up. Follow-ups are the bridge between short-term engagement and long-term relationship-building. Whether you’re hosting […]